Harley Davidson Of Santa Maria: What Riders Notice
Harley Davidson of Santa Maria: What Riders Notice
Harley Davidson of Santa Maria (officially Santa Maria Harley-Davidson) is an authorized Harley-Davidson® dealership located at 2022 Preisker Lane, Santa Maria, CA 93454, operating since 2002 with a BBB A+ rating and offering new bikes, pre-owned inventory, genuine parts, accessories, and full-service maintenance. Riders consistently notice the dealership's Central Coast location serving San Luis Obispo to Bakersfield, its Tuesday-Saturday 9:00 AM-6:00 PM hours (closed Monday/Sunday), and its contact number 928-3668 for sales and service.
Dealership Essentials at a Glance
| Attribute | Detail |
|---|---|
| Official Name | Santa Maria Harley-Davidson® |
| Address | 2022 Preisker Lane, Santa Maria, CA 93454 |
| Phone | 928-3668 |
| Years in Business | 23 years (since January 1, 2002) |
| BBB Rating | A+ (file opened February 17, 2005) |
| Hours | Tue-Sat: 9:00 AM-6:00 PM; Mon/Sun: Closed |
| License | AH223503 (Bureau of Automotive Repair) |
What Riders Notice First
Visitors immediately notice the expansive showroom inventory featuring 2025-2026 models including Sportster Iron 883, Road Glide, Street Glide Ultra, and Pan America 1250 Special, with promotional incentives up to $2,500 on select touring bikes. The friendly, knowledgeable staff distinguishes the experience, with co-owner Chris Backs and President Thomas F. Jones leading a corporation that has served 23 years of loyal Central Coast riders.
Riders also notice the comprehensive service bay handling everything from routine maintenance to custom fabrication work, backed by genuine Harley-Davidson parts and motorclothes in stock. The dealership's H-D Flex Financing options allow customers to control their finish line with trade-in flexibility, as highlighted in May 2026 social media campaigns.
Services Offered
- New Harley-Davidson® motorcycle sales (2025-2026 models)
- Pre-owned motorcycle inventory with verified histories
- Genuine Harley-Davidson parts and accessories
- Harley-Davidson motorclothes and apparel
- Full-service maintenance and repair by certified technicians
- Custom fabrication work and custom builds
- Financing and lease options via H-D Flex Financing
- Trade-in valuation and acceptance
Inventory Highlights Riders Seek
- 2025 Sportster Iron 883 - entry-level cruiser with minimalist blacked-out styling
- 2025 Road Glide - frame-mounted fairing touring bike with Milwaukee-Eight engine
- 2025 Street Glide Ultra - premium touring with Boom! Box GTS infotainment
- 2025 Pan America 1250 Special - adventure touring with adjustable suspension
- 2026 Street Glide 3 Limited - newestLimited touring variant
- Verified pre-owned motorcycles with odometer readings under 20,000 miles
Rider Reviews and Reputation
The dealership maintains a 3.6-star rating from 70 Yelp reviews, with riders praising the Central Coast service quality though some note weekend wait times during peak riding season. Google and Facebook reviews consistently highlight technician expertise and fair pricing on parts, while the BBB A+ rating reflects 23 years of compliant business operations.
"Santa Maria Harley-Davidson is your premier new and used motorcycle dealership serving the Central Coast including San Luis Obispo, Bakersfield, Atascadero" - CycleTrader dealer profile
Location and Accessibility
Situated in the heart of Santa Maria on Preisker Lane, the dealership serves riders from San Luis Obispo County north to Santa Rosa and east to Bakersfield, making it the primary Harley-Davidson hub for California's Central Coast. The drive-thru service entrance and ample parking accommodate large touring bikes and trikes, while the on-site map and directions link simplifies navigation for first-time visitors.
Why Riders Choose This Dealership
Riders across the Central Coast region choose Santa Maria Harley-Davidson for its combination of 23 years of local expertise, genuine parts availability, certified technician service, and flexible financing that accommodates trade-ins. The dealership's values-driven customer service mirrors the community-focused mission seen in educational institutions, prioritizing long-term rider relationships over quick transactions.
Expert answers to Harley Davidson Of Santa Maria What Riders Notice queries
What are Santa Maria Harley-Davidson's hours?
The dealership is open Tuesday through Saturday from 9:00 AM to 6:00 PM, and closed on Monday and Sunday.
What is the phone number for Harley Davidson of Santa Maria?
The contact number for sales and service is 928-3668.
Does Santa Maria Harley-Davidson sell used motorcycles?
Yes, the dealership offers verified pre-owned inventory including touring, cruiser, and adventure models with odometer readings typically under 20,000 miles.
Is Santa Maria Harley-Davidson BBB accredited?
The dealership has a BBB A+ rating but is not BBB accredited; it has been BBB-filed since February 17, 2005, and operating since January 1, 2002.
What financing options are available?
H-D Flex Financing is available, allowing riders to choose trade-in options and control payment terms, with promotional incentives up to $2,500 on select 2025 touring models.
Does the dealership offer custom builds?
Yes, Santa Maria Harley-Davidson provides custom fabrication work and custom builds alongside routine maintenance and repair services.
